According to the Schreing-Plough press release, it's a team up between Claritin, the soccer player and the American Youth Soccer Organization (AYSO) to educate the youth on how to continue enjoying playing soccer (football to us here in Europe) despite allergies.

"As a professional athlete, I have to be in top form at all times, even when my allergies are bothering me. CLARITIN(R) relieves my worst allergy symptoms so I can be on top of my game every season, every training session, every game, every day."

Whether an athlete, or merely a fan, all allergy sufferers would benefit from a non-sedating allergy medication. Afterall, you don't have time to blink, much less sneeze, when your team goes for that goal at the World Cup 2006!

via The PharmVoice