Kelly Willis and Bruce Robison on Campaigns for Claritin
Filed in archive Allergy Medications on April 13, 2006
First, soccer player, Landon Donnovan. This time, country singers Kelly Willis and Bruce Robison are featured in Claritin's new ad campaign.
The spot shows the two artists -- who both use Claritin, Robison notes -- in their musical element, singing and playing guitar. Robison penned the ad's jingle, which he says is "just a chorus for a song that's not fully formed yet."
According to Claritin, the couple are real allergy sufferers. Yeah, and it's just pure coincidence the ad was in perfect timing with the release of Robison's new album, Eleven Stories.
Right. A-choo.
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Response from:
Frank T.
(12/19/10 9:45pm)
Whether you believe it or not, It was just coincidence that Bruce had an album coming out when the ad came out. Kelly Willis has stated in interviews that she and Bruce were last minute replacements for the ad. Some other musician dropped out and the ad people scrambled to find someone else.
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